3 Attorneys Weigh In With Their Prime TikTok Advertising Suggestions

TikTok and Facebook application on screen Apple iPhone XRIn the event you’ve been hiding underneath a rock, you won’t concentrate on the latest social media platform that everybody’s flocking to: TikTok. In the event you’re not but aware of it, TikTok is a social media app the place customers can create, share, and watch quick video clips. Whereas it may be accessed on-line, its major interface is through the TikTok cellular app.

I final wrote about TikTok in October, and in that put up I mentioned why attorneys ought to take into account incorporating TikTok into their advertising and marketing efforts. I defined:

(I)f your agency handles any of the next observe areas that serve a client consumer base, then don’t overlook TikTok as a advertising and marketing software: wills, trusts, and estates; household legislation; matrimonial legislation; prison protection; tax legislation; employment discrimination legislation; private damage legislation; or chapter legislation. In case your agency focuses on these forms of issues, then an honest portion of your consumer base is there on TikTok, ready to be taught from you.

I additionally offered a listing of lawyer TikTok accounts to contemplate following. After I wrote that column, I reached out to a few of these attorneys and requested them in the event that they’d be concerned with sharing their data and experiences with TikTok. They agreed, and final week I moderated a webinar panel that consisted of three attorneys: Alex Su (Head of Group at Ironclad), Taly Goody (Goody Legislation Group), and Jacob Sapochnick (Sapochnick Legislation Agency). Between the three of them, they’ve a whole bunch of hours logged on TikTok, greater than 450,000 followers,  a whole bunch of movies, practically 11 million “likes,” and thousands and thousands upon thousands and thousands of video views.

Throughout the hour-long seminar, they every offered a ton of helpful suggestions and sensible recommendation for attorneys concerned with increasing their legislation agency’s social media footprint. What follows are a few of their high suggestions for attorneys searching for to make the most of TikTok to its fullest extent for authorized advertising and marketing functions.

Publish Usually And Keep Constant

First, the panelists emphasised the significance of posting steadily to the platform, particularly once you first be a part of. By doing so, you determine a presence and permit the algorithm — and your required viewers — to determine what you’re all about.

Select Content material With Your Goal Viewers In Thoughts

Talking of an viewers, the subsequent advice was to find out your targets earlier than creating an account. Establish who your target market is and what message you need to get throughout to them. Then, begin posting movies to see in the event that they join together with your desired viewers. However don’t get too connected to a specific type of video or format. The panelists defined that it’s essential to be versatile and open to the forms of content material that resonate together with your followers. It’s possible you’ll want to regulate course as you go relying on the response that you simply get.

Observe The Traits

One other essential piece of recommendation supplied by the panelists was that traits are essential on TikTok. Make certain to observe the traits by monitoring ones that seem on the FYP (for you web page) and within the “uncover” part of the app. Use trending sounds and hashtags as leaping factors to your personal movies. Suppose creatively and see if a specific pattern could be tweaked so as to tailor it to your specific targets and followers. Traits are essential not solely as a result of your viewers will recognize your tackle it, but in addition as a result of the algorithm favors movies that incorporate trending ideas.

Work together With Your Followers

Additionally essential is to make sure that you work together together with your followers at any time when they go away feedback in your movies. Reply their questions or reply to their feedback. And use their questions that can assist you consider concepts for brand spanking new movies. You possibly can even reply to a specific remark by making a video centered round it as described right here.

Beware Of Potential Stumbling Blocks

Additionally mentioned have been among the pitfalls that you could be encounter when utilizing TikTok for advertising and marketing. First, there’s the difficulty of promoting disclaimers. As a result of the content material that you simply put up could also be thought-about lawyer promoting in your jurisdiction, it’s smart to incorporate a disclaimer. A few of the panelists use a hashtag within the textual content of their video captions, and others embody it of their TikTok bio.

One other challenge is that among the background music consists of inappropriate language. The panelists instructed utilizing your judgment in that regard, holding your viewers in thoughts and your specific targets. One workaround is to find TikTok creators who take away swear phrases and different questionable language from music so as to safely use it in your movies.

Reap The Advantages

Final however not least, when you’ve gained some momentum together with your TikTok account, sit again and reap the advantages of your onerous work. As a result of TikTok interplay can actually repay. In accordance with the panelists, it’s been extremely helpful. Jacob shared that his immigration legislation agency is booked out for months for paid consultations due to his TikTok advertising and marketing. Likewise, Taly not too long ago settled a private damage case that originated with a TikTok follower. And Alex defined that he generates near half 1,000,000 {dollars} within the gross sales pipeline each month, with variety of these changing to closed offers.

So what are you ready for? Get began on TikTok as we speak. And when you do, be sure that to observe Taly, Jacob, Alex, and me. See you on TikTok!


Nicole Black is a Rochester, New York legal professional and Director of Enterprise and Group Relations at MyCase, web-based legislation observe administration software program. She’s been running a blog since 2005, has written a weekly column for the Day by day Report since 2007, is the writer of Cloud Computing for Attorneys, co-authors Social Media for Attorneys: the Subsequent Frontier, and co-authors Prison Legislation in New York. She’s simply distracted by the potential of brilliant and glossy tech devices, together with good meals and wine. You possibly can observe her on Twitter at @nikiblack and she or he could be reached at niki.black@mycase.com.


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